Andrew has spent his career shaping how music moves through spaces. As the founder and CEO of Cassette, he found the perfect intersection of his two obsessions—music and hospitality.

Before launching Cassette, he built a career in brand marketing and sales for hospitality icons like The Palms Hotel & Casino, Gerber Group, B.R. Guest Restaurants, and Marriott Hotels. A former DJ and lifelong mixtape obsessive, he turned that passion into his first venture in the background music space with The Beat Advisory in 2010, later selling it to UK-based Musicstyling, where he ran U.S. operations for five years.

In 2019, he launched TALEA (now Cassette) to create the kind of agency he always wanted to hire—one that treats music as part of the design, identity, and emotion of a space, not just background noise.

He’s been in the game long enough to know what works—and what doesn’t. That’s what makes Cassette different.